While newbie believes email marketing is not converting to leads easily like before, it does not mean is not effective.
The fact is that people now spend more time on social media and can connect to friend and businesses on social media and other channel better than email.
However, if you want to get better results with email marketing and outreach, there are important things to do to get results. This is not rocket science but a fact-based approach.
Set Your Own Goals
What do you want to achieve with the email marketing?
You must not neglect your own goals when looking at your customers. Moreover, it is of no use to you if you make your customer happy but don’t reach your goal yourself, e.g, selling your offer. Regardless of financial goals, you should always have other goals as well. E.g I really want my client to move forward and achieve their goals. It’s also important to me that this happens with methods that correspond to my value.
The point is that you listen to yourself and think carefully about your goals, desires, and values. You have to be absolutely clear about what you want to achieve in order to achieve it.
You should definitely take with you, “you and your customer” will only be satisfied in the long run if you act by your value and achieve your financial goals.
Good Email Marketing Principles
Email marketing has been around for a while. Some strategies have proven themselves and others strategies have remained rather unsuccessful.
If have proven strategies, some questions can be clarified in advance that is important for an effective email series.
- How many emails do I need?
- What should I write?
- How long should my email be?
- How often should my email be sent?
- When and how often do i make my offer?
These are questions that can be answered. You can save a lot of time and fund by using the proven strategies and principles.
How can you start an email series in a meaningful way?
If you look at the criteria, you actually already have the 4 areas you need to deal with in order to write an effective email series. But what does that mean specifically for you?
In my eexperience, everything start with your customer. Only if you understand what your customer need can hope for success.
You Can Then Answer the Above Question Like?
How many email do I need? As many as necessary for your customer to reach their target audience and goals. Answer the question: what’s my customer next step?(until the goal is achieved)
What should I write?
What should I write? What interest your customer and accompanies him to your next offer. Answer the question? What content is my customer interested in right now?
How long should my email be? As long as you need to explain the subject of the email well. Answer the question: Is the topic easy to understand? and can I delete excess parts?
How often should my email be sent? At interval that make sense for your customer. Answer the question: When does my customer need the new info from the next mail?
When and how often do I make my offer? At the end of the email marketing series, when you have guided your customer to the offer in a meaningful way, or exactly when it fit.
